Saturday, January 23, 2010


The February 2010 issue of Marin Magazine features a giant two page ad from mountain bike manufacturer, Specialized. In the ad the riders, who are depicted riding in a fog shrouded forest, are exhorted to "t-boning " a deer at 40mph.

This is the kind of provocative and sensationalized advertising that stokes illegal trail riders who more often then not value high speed over safety. Is this responsible advertising? Should this have appeared in a magazine distributed in Marin County- the Nations hot-bed for illegal mountain bike activities? What was Marin Magazine thinking?

Maybe Marin Magazine executive editor, Jim Wood, would like to hear from you:

Perhaps Marin Humane Society would like to hear from you too:
The Marin Humane Society
171 Bel Marin Keys Blvd.
Novato, CA 94949


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